Marks of Excellence
The history and taxonomy of trademarks : The function and variety of trademarks
Per Mollerup

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Author(s)

Per Mollerup

Publication, year

London : Phaidon, 1997

Scope

240 Pages, illustrated, 29 cm.

ISBN

0714834483

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Finding the roots of trademarks in heraldry, potter's marks, monograms, and other such ancient devices, this book traces the history of the corporate visual lexicon and produces a taxonomy of the commercial age. An alphabetical section covers motifs from animals to waves, with short definitions and analyses complemented by photographed images.

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Location

Cabinet 13 - 3: Grafische vormgeving

Remarks

Incl. bibliographical references and Index.